wishtaya.blogg.se - Fly by jing

Jing: This particular giveaway was organized by the spice company Diaspora Co., but we do a ton of cross-promotion with other AAPI brands.

Through our expanding product line, we’re trying to ensure that Asian flavors have a spot on every supermarket shelf and on every table, instead of being relegated to the so-called “ethnic aisle.” Shopify: How did the giveaway with fellow AAPI merchants come about? Initially, I wanted to give people a taste of the incredible flavors of my hometown of Chengdu by sourcing really special local ingredients-but Fly By Jing has become so much more than that. It was a base for a lot of the dishes I’d cook. Jing: I originally started Fly By Jing as an underground supper club while I was still living in Shanghai, but I had the idea to launch my all-natural Sichuan chili crisp as a packaged sauce when I saw the way people would react to it at my dinners. Shopify: Tell me about how Fly by Jing is an expression and celebration of your own background and identity.

Omsom flavor packs for cooking Vietnamese, Thai, and Filipino dishesĪ post shared by FLY BY JING learn more from Jing about how the collab came together and the importance of building community as an entrepreneur.

Single-origin spices from Diaspora Co., sourced from India and Sri Lanka.

Spicy and savory Sichuan sauces from Fly By Jing.

The grand prize, which was awarded on May 16 and worth $1,000, included: “We're a really tight-knit community and love activating with each other's audiences regularly," Jing says. In honor of AAPI Heritage Month, Fly By Jing was one of 11 AAPI-owned culinary-focused businesses that came together for a delicious collaborative giveaway on Instagram. “There’s no greater way to celebrate my heritage than to connect with people through flavor,” says Jing Gao, founder and CEO of Fly By Jing, a company specializing in Sichuan goods, like its ultra-popular chili crisp, hot pot kits, and frozen dumpling line. It’s such a rich tapestry of human experience to share and learn from together.For entrepreneurs with Asian heritage, May, which is Asian American and Pacific Islander Heritage Month, can be a time to forge personal connections with customers and build community with fellow AAPI merchants. And the Asian diaspora is so wide! We’re all so different. We can see each other as artists, and writers, and entrepreneurs, in conversation with our heritage and culture.

We can see more in each other than how beautifully we can endure marginalization, hypervisibility, and violence. Maybe this is less pride and more what I treasure and find so essential about being an active member of the Asian community-when we’re together, we can go beyond resilience. Why are you proud of the Asian (American) community? They’re my friends, sounding board, and safety net when I stumble. As an Asian founder, my community of other Asian founders and brands have been essential to so many parts of keeping Fly By Jing going. It’s been so inspiring to see so many new Asian CPG food brands launch in the last few years. The way this country looks-and eats- is changing fast. audience is not what it was 50, or even 10 years ago. We get asked often about if it’s challenging to market Chinese sauces to ‘appeal to the mainstream’-which to me, is just coded language for what white audiences will be receptive to. It was wholly unrepresentative of the world I lived in. As I walked the many, many halls of brands, I barely saw any brands representing non-Western foods and cultures. Part of what inspired me to found FLY BY JING was my first experience at Expo West, the largest yearly natural foods show. What is the significance of being an Asian founder in your industry? That really set Fly By Jing off on its journey. I launched with the chili crisp, and had the most successful Kickstarter campaign for a food brand to date. It was the base of a lot of dishes I served and people just had an instant connection to the flavors. I had the idea to launch as a packaged food brand when I would see people’s eyes light up when they tried what became my all-natural Sichuan Chili Crisp. Fly By Jing actually started as an underground supper club that had pop-up dinners all over the world. I studied with master chefs, wrote about food for different publications, and even opened a restaurant in Shanghai.

I grew up all over the world, but returned to China in my mid-twenties for a tech job - and that’s where I really connected to Sichuan food. What is your background, and the inspiration behind your business? Jing Gao is the founder and CEO of Fly By Jing, the popular Sichuan Chili Crisp sauce brand that has become a pantry staple in the homes of cooks around the country. This month, we’re celebrating our generation’s Asian American entrepreneurs who are shaping the future of NYC.